Internal Linking Strategy: Growing Site Authority and Indexation
Internal links decide where authority flows. Fix orphan pages, diversify anchor text, keep key pages within 3 clicks, and build pillar-cluster structure.
Oct 12, 2026
Internal links decide where authority flows. Fix orphan pages, diversify anchor text, keep key pages within 3 clicks, and build pillar-cluster structure.
AI search reads paragraphs, not pages: every chunk must be a self-contained answer. Five rules — front-load, add facts, add structure — decide if AI cites you.
Content search is not product search: learn how metadata, chapter and timestamp chunking, AI tagging and multimodal recall make articles and video findable.
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