How to calculate search conversion rate: fix the numerator and denominator, read usage, zero-result rate and top-result CTR, then improve recall and ranking.
Score recency, frequency and monetary value to build eight RFM segments, pair each with a lifecycle-stage play, and dodge four common segmentation pitfalls.
Ecommerce data analysis starts with the metric system: build three layers for traffic, conversion and value, pick a north star metric, then design dashboards.
Traffic is up but orders are not. This CRO guide shows how to define the metric, find the top funnel leak, fix trust, friction and motivation, then A/B test.
Dashboards built, decisions unchanged? Start from decision scenarios and metric definitions, then fix collection, dashboards and workflow actions step by step.
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