Conversion rate down: diagnose first - confirm measurement, break down traffic and funnel, check trust and friction, then pinpoint the page and action.
Recommendation ROI comes from scenarios, not one big model. We rank eight high-ROI e-commerce scenarios by rollout difficulty, with data and metrics for each.
Recommendation placement design: pick the page, content, and attention share. Match each slot to page intent and measure cannibalization to confirm real gains.
How to design a membership program? Set the goal first, then structure: points drive behavior, tiers segment users, benefits deliver value, each owning one job.
Score recency, frequency and monetary value to build eight RFM segments, pair each with a lifecycle-stage play, and dodge four common segmentation pitfalls.
WeCom
