Internal Linking Strategy: Growing Site Authority and Indexation
Internal links decide where authority flows. Fix orphan pages, diversify anchor text, keep key pages within 3 clicks, and build pillar-cluster structure.
Oct 12, 2026
Internal links decide where authority flows. Fix orphan pages, diversify anchor text, keep key pages within 3 clicks, and build pillar-cluster structure.
AI rewards evidence density, not keywords. Allow AI crawlers, publish llms.txt, open with 40–60 word answer blocks, add cited data, build off-site authority.
LLMs don't browse the web. They fetch HTML, parse structure, strip boilerplate, chunk, embed it, then retrieve the best chunk with a citation at answer time.
Enterprise GEO fails less on strategy than on running stage-three tactics on stage-one infrastructure. Diagnose maturity, advance by stage, add governance.
AI search reads paragraphs, not pages: every chunk must be a self-contained answer. Five rules — front-load, add facts, add structure — decide if AI cites you.
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