Zero-click search now drives ~68% of US Google searches. Brands cited in AI Overviews earn ~35% higher organic clicks. Learn why your website still matters.
Chinese AI platforms cite by ecosystem not algorithm: Doubao ByteDance, Qianwen Alibaba, Kimi sourced, Wenxin Baidu, Yuanbao WeChat. Allocate per platform.
ChatGPT cites encyclopedic references, Perplexity community reviews, Gemini multi-source confirmation. Referral share ≠ citation slots—tilt assets per platform.
A practical GEO checklist you can start today: four stages from 0 to 1, a copy-ready self-audit table, four pitfalls to avoid, and three first-week actions.
Learn where AI search traffic comes from, how five citation and referral entry points work, and how to build a measurable acquisition plan in 12 weeks.
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